AFTER eight months of intensive research and rebranding work, the new West Australian (WA) international education brand, StudyPerth, was launched.



Last year, Perth Education City commissioned education destination researcher in Australasia, Rob Lawrence, to conduct a study on Perth's positioning in the international education sector. The findings of the research underpinned the design and formulation of the new brand.



Australia's High Commissioner to Malaysia Miles Kupa and Perth Lord Mayor Lisa Scaffidi joined senior academics from WA universities and representatives from local universities, schools, ugg bailey button boots alumni, education agents and members of the Malaysian business community at the recent launch.



Stating that international students play an important role in the WA community, Scaffidi said she was "very proud that Malaysian students chose Perth as a preferred study destination as it contributes to the local community and the thriving lifstyle of Perth".



Meanwhile, Kupa welcomed the detailed research conducted by StudyPerth as a great contribution to ensuring a high quality experience for international students studying in Australia.



For cheap ugg bailey button boots years, Perth has been a favourite Australian study destination for Malaysians with nearly 20% of the 16,800 Malaysian student enrolments in Australia being carried out at Perth institutions.